The domain name is the title that characterizes your business and leaves an impression of increasing confidence for your customers. It is also a way to build your brand and increase awareness of it.

The distinguished domain name helps in improving the appearance of your website in the search engine results, so a set of criteria must be taken into account when choosing the domain name to get the best results.

One of the benefits or advantages that accrue to your business or commercial activity from a good & unique domain name are:

– Your company’s domain name sets it apart from competitors.

– Build credibility and spread awareness of your brand.

– The domain name helps you improve your visibility in the search engine results by using the appropriate words for your activity.

– The domain name helps you reach your target audience and expand geographically.

 

A set of tips to help you choose the right domain name for your business:

  • Make the domain name as short as possible: 

The domain name should not be longer than 15 characters in order to be easy to spell, to reflect your brand, and to stick in the minds of your customers. It should also be easy to remember and use on mobile devices. 

  • The domain name includes a search engine optimization keyword:

Try to include a keyword in the domain name of your business, as this will help improve the performance of your site’s appearance in search engine results.

  • Choosing the appropriate extensions for your business requirements:

The extensions of the domain name are numerous and vary, whether geographically or by educational, commercial, charitable, or other institution or organization.

Therefore, choosing the domain name extension should be very careful and suitable for the needs and requirements of your business.

  • Avoid using hyphens, numbers, and symbols:

Try to use easy and clear letters in the domain name that reflect the purpose of your business and avoid using complex symbols, numbers, and letters.

The domain name is essential for your presence on the Internet, so you must think carefully about choosing the appropriate name and study the advantages and disadvantages well.

IM Solutions, as one of the subsidiaries of IM Holding, provides a dedicated technical support service that is available at any time to advise you and guide you to the most appropriate solution for your business requirements.